Fashion merchandise information
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Fashion merchandise information textiles and nontextiles by Dorothy D. Prisco

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Published by Wiley in New York .
Written in English


  • Textile fabrics.,
  • House furnishings.,
  • Clothing and dress.

Book details:

Edition Notes

StatementDorothy D. Prisco, Harold W. Moore.
SeriesWiley retail fashion merchandising and management series
ContributionsMoore, Harold W.
LC ClassificationsTS1445 .P89 1986
The Physical Object
Paginationxi, 532 p. :
Number of Pages532
ID Numbers
Open LibraryOL2719963M
ISBN 100471895776
LC Control Number86013337

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Mary G. Wolfe Fashion Marketing & Merchandisingexplores the business basics of designing, producing, and promoting apparel from a global perspective. Hundreds of color photos give students a view of the fashion industry and the many career opportunities it presents. Different types of merchandising in fashion industry can be described in following way. The role of merchandiser is very crucial and demanding in fashion industry. The development of design, production execution and sourcing, selling the merchandise to customer and displaying the merchandise at retail shop, these are the functions of fashion. According to the dictionary's definition of fashion, "fashion" is basically limited to men's, women.'s and children's clothing accessories F Merchandising is the planning involved in getting the right merchandise, at the right price, in the right quantities, in the right location, with the right sales promotion, at . Fashion merchandising is the strategic analysis, marketing, management, and distribution of fashion products in order to maximize profits. Fashion merchandisers stay acutely aware of past and present fashion trends to project what consumers will want in the future. Fashion merchandising is a dynamic and exciting field. Merchandisers are not.

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